Almond Breeze Almond Milk Contains Only 2% Almonds, Sued for False Advertising
It has all the markings of a carton of almond milk… you know, except for the fact that it barely contains any almonds. Blue Diamond, the company behind Almond Breeze almond milk, is being sued for falsely portraying that the milk is primarily made from almonds, when in fact it may only contain 2 percent of the nut.
According to Food Navigator, the lawsuit notes that “upon an extensive review of the recipes for almond milk on the Internet, the vast majority of the recipes call for one part almond and three or four parts water, amounting to 25-33 percent of almonds.”
Because the company advertises the milk as being “made from real almonds” and prominently showcases delish-looking nuts on the carton, it gives off the impression Almond Breeze contains… well, almonds, therefore misleading consumers, the suit argues.
While Blue Diamond doesn’t reveal the amount of almonds used in Almond Breeze in the US, the company’s UK website shows that almonds only account for 2 percent of the ingredients in the UK’s Almond Breeze—and according to Business Insider, a spokesperson for the Almond Board of California revealed the recipes for making almond milk in the US and the UK are very similar, so it’s likely there’s only 2 percent of the nut in American Almond Breeze too.
These types of class action lawsuits have become more common in recent years. Among others, POM Wonderful sued Coca-Cola for false advertising because its “Pomegranate Blueberry” drink contained only 0.3 percent pomegranate and 0.2 percent blueberry juice. Kettle Brand products was also sued for false advertising for claiming its TIAS Tortilla Chips were “all natural”, when in fact they contained unnatural, synthetic, and artificial ingredients like maltodextrin and dextrose.
Related on Organic Authority
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Image: Mike Mozart
