Fast food chain Carl’s Jr will sell a CBD-infused hamburger the "Rocky Mountain High Cheeseburger Delight” in Denver this weekend, on April 20th, an unofficial holiday celebrating marijuana and hemp products.
The slang term "420" (April 20th) is often used to mean smoking cannabis. That term reportedly originated in Northern California - police code for marijuana use. But it was co-opted by Grateful Dead fans in the Bay Area in the 1960s and 1970s.
Now, with recreational marijuana legal in a number of states and cannabis and hemp legal under the 2018 Farm Bill, companies are cashing in on the cannabis culture.
Carls Jr will the first fast-food chain to sell a burger containing CBD. The nonpsychoactive cannabis compound will be in a "Santa Fe Sauce" that comes with the burger. CBD --cannabidiol--has become a huge segment of the wellness market, praised for its relaxation and anti-anxiety benefits.
“CBD is one of the hottest culinary trends right now, and what better place to test this new burger than in Denver, a city that has been a trailblazer in the CBD movement,” Carl’s Jr spokeswoman Candice Jacobson said in a statement.
The company has partnered with a local CBD producer, Bluebird Botanicals. Colorado legalized recreational cannabis in 2014.
Although Carl's Jr is looking into ongoing expanded sales of the burger, for now, the Rocky Mountain High Cheeseburger Delight will only be available for one day at its northeast Denver location. And it will cost $4.20.
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