GMO-Free Goldfish Crackers Land on the Market

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The snack that smiles back has given us something else to smile about: A new type of Pepperidge Farms popular Goldfish crackers, Goldfish Made with Organic Wheat, has just been released. The new variety of Goldfish is entirely GMO-free.

“Goldfish Made with Organic Wheat expands our offerings to meet the needs of America’s evolving young families, while delivering the same delicious taste children and parents have grown to expect from Goldfish,” Brian Blanchard, vice president Pepperidge Farm, said of the new product in a statement.

The new variety of Goldfish crackers is sold in resealable bags, for easy sharing and storing, and is available in three different flavors: original Cheddar, Parmesan, and Saltine. These flavors join more than 30 other Goldfish types, including Pretzel, Pizza, Ranch, Baby, Nacho, and an assortment of sweet Graham versions of the cracker.

The new Goldfish crackers are made with 70 percent organic ingredients and are certified by the California Certified Organic Farmers, according to Business Wire. They are colored entirely with natural ingredients, and therefore contain no artificial colorings.

The Pepperidge Farm brand has been criticized in the past for its use of GMOs, particularly given the brand's “natural” label. A 2013 lawsuit was filed against the company by a Florida resident, who claimed that the brand had resorted to false advertising by calling its product, which is made with GMO soybeans, natural. The company ended up dropping the word from its packaging, despite the fact that there is no FDA-approved definition of the word "natural" on food labels.

In recent years, the Goldfish brand has made several moves toward healthier versions of the popular snack, including the release of a line of Goldfish crackers made with whole grains.

The first Goldfish crackers were originally released in the United States in 1962 by Pepperidge Farm, after having been invented in Switzerland in 1958.

Related on Organic Authority
New Report Says GMO Food is Safe to Eat -- But That's the Least of Our Worries
PepsiCo Quietly Begins GMO Labeling on Some Products
Dannon Yogurt to Label and Remove GMOs by 2018

Goldfish image via Shutterstock

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