Even though ABC recently announced it was cancelling Jamie Oliver's Food Revolution after this season, the plucky Brit's influence has finally made some headway in Los Angeles—the uncooperative city that was the backdrop for his second season: The Los Angeles Unified School District announced that it is now the largest school system in the country to ban flavored milk products.
Joining the ranks of our nation's capitol and Berkeley, California, Los Angeles students will return to school in the fall, but chocolate and strawberry flavored milks will not. The ban goes into effect on July 1, 2011.
On January 19th 2011, Oliver and his ABC crew poured 57 tons of white sand into an old school bus as a media stunt in order to illustrate what a week's worth of sugar LA school children consume just through flavored milk products looks like.
LAUSD Superintendent, John Deasy, then appeared on Jimmy Kimmel Live in April with Oliver, recommending to the school board that they take the proposed ban into consideration.
More than 80 percent of the 680,000 Los Angeles public school students qualify for reduced or free lunches, most of which include milk as part of the program. Type 2 Diabetes and obesity in children are directly related to sugar content in the diet—and are the driving force behind Oliver's programs on and off screen.
In a statement on Oliver's website, he writes that, "The Food Revolution is celebrating victory this week in our campaign for better school food. As confirmed by a Los Angeles school Board vote on Tuesday, effective July 1, 2011 the 680,000 students of LAUSD won’t be getting “liquid candy” every day; instead they’ll receive wholesome, plain white milk with their meals."
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