The non-GMO trend has hit the supplement aisle as Organic India, a leader in organic herbal wellness teas and functional supplements is the latest in a small but growing number of supplement brands to receive Non-GMO Project certification.
Ditching GMOs hit mainstream with the recent announcements by General Mills and Post Foods that two of the top-selling cereals, Cheerios and Grape Nuts, are going GMO-free (in original varieties). But what about all those other places GMOs can be hiding beyond food?
The supplement aisle—where many American consumers turn for wellness products to prevent and treat illnesses—can be littered with hidden genetically modified organisms. For many consumers, that can defeat the purpose of taking a supplement in the first place.
“Evolution is essential,” said Krishan Guptaa, Global CEO, Organic India. “A higher standard of quality, purity and overall wellbeing has always been our ethos, and it’s wonderful to have our commitment to our farmers, our planet and our wellbeing verified by this elite organization. It’s an honor to be recognized, from our small farming villages in Northern India to the shelves at your local supermarket.”
Prior to receiving the Non-GMO Project verification, Organic India followed strict self-imposed standards through its E.A.R.T.H. S.E.E.R. mission (Ethical, Accountable, Reliable, Trustworthy, Holistic, Socially, Environmentally and Economically Responsible.). Organic India is currently in the process of certifying its entire product line with Fair Trade and Demeter Certified Biodynamic by the end of the 2014. The Non-GMO Project logo will appear packaging shortly.
Organic India is the leading brand of certified organic and wildcrafted tulsi-based herbs (also called Holy Basil) sourced on more than half a million acres in India. Tulsi is an adaptogen herb that's been shown to support immune function, reduce stress and boost the healing power of other botanicals.
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Image via Organic India