The drive-thru, for all its downsides, does have benefits, or at least, some good old-fashioned charm. There’s the convenience factor, of course—what’s easier than speaking your order into a giant goofy microphone only to have a warm bag of fries in your lap mere moments later? But there’s also the privacy, that solipsistic quality of you alone in your metal moving machine cruising along with a burger and shake while you blast your favorite Bon Jovi CD (just me? Really?).
But the downsides of drive-thrus, most notably the unhealthy food, have overshadowed the convenience factor as consumers opt for healthier food options.
Behold the best of both worlds: Meet Salad and Go, the fast food drive thru of salads. Yes, salads.
The Arizona-based chain currently operates six locations with numerous salad options.
"We know that so many of those people eating from traditional drive-thru fast food are forced to go there, because they, just like me, needed something convenient and affordable, and that was their only option," co-founder, Roushan Christofellis, a former school teacher, told Business Insider.
In an interview with Fast Company, Christofellis explained her quest for healthy food fast.
“We started first at the grocery store, like, okay, grocery shop, cook from home, control what we’re eating. But it honestly didn’t last long, and I'm sure a lot of people experience this,” she explains. “You’re working full-time, and if you do want to get to the gym or do something after work and have meetings run late, by the time we even got home to start cooking, it was 7 p.m. I'm starving. I just want to eat. The last thing I want to do now is cook.”
And it was the quickness of fast-food and drive-thrus that caught the attention of Salad and Go’s founders.
“We found ourselves to be almost jealous of those people that would swing through the drive-thru from their air-conditioned car and be done in five minutes. It was frustrating,” she says. “You either had to succumb to eating traditional drive-thru fast food if you wanted to enjoy the speed and convenience and affordability, or you were able to eat good food. We almost felt like consumers were being forced to choose between their health, and convenience and affordability.”
Salad and Go plans to add eight more locations in Arizona and elsewhere in the U.S. The salads range in price from about $5 to $9—on par with a fast-food drive thru meal that’s less healthy.
Related on Organic Authority