Campbell's Soup announced it will be nixing artificial flavors and colors from all of its North American food products by the end of 2018 to better cater to today's health-conscious consumers.
The company said it would stop adding monosodium glutamate (MSG) to its condensed soups for children and increase its organic selection, such as with Pepperidge Farm Goldfish crackers made with organic wheat. It will also be moving away from using high fructose corn syrup in certain products, and most new products launching in 2016 will not contain corn syrup. The company will add to its organic baby food selection under its Plum brand as well.
“We’re talking, thinking and acting differently about the food we make,” said Chief Executive Officer Denise Morrison, according to Bloomberg Business. “We will be more honest about what goes in our food, how we made our food.”
Campbell's Soup, one of the country’s first processed food giants, made its debut in 1895. This year the company has changed its course, turning the focus back to the ingredient label with the launch of whatsinmyfood.com.
According to the Campbell's Soup website:
This site provides content on several of Campbell's top brands, such as iconic Campbell's Condensed Tomato and Chicken Noodle soups, Slow Kettle Style and Healthy Request soups and Campbell's Dinner Sauces. Over the next year, our efforts will expand to include all major brands in the U.S. and Canada, with plans to expand globally over the next three years.
Campbell's Soup is another in a long line of food manufacturers and fast food chains that are answering the call of consumers who want simpler ingredient labels. General Mills ditched artificial flavors and colors in its cereal back in June, while Subway and Panera said goodbye to artificial flavors and colors in an effort to reintroduce customers to their brands.
“We don’t expect everyone to agree with our choices, and we know we have a great deal of work ahead of us. In order to create a more open and honest dialogue, we welcome feedback that will help us on this journey,” the company announced in a statement.
The new site includes a guide to all of the ingredients used in the company's soups and the purpose of each, as well as a guide to which food products contain genetically modified ingredients.
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Image: Robert Couse-Baker