CBD - cannabidiol - is the nonpsychoactive substance in cannabis being hailed as a cure for everything from anxiety and sleep disorders to reducing pain and inflammation and reducing the incidence of seizures. And seniors can't get enough of it.
And it appears there may not be a better market segment for CBD than the aging Baby Boomers suffering from a number of age-related illnesses, namely chronic inflammation and pain. Think arthritis, bad backs and fragile hips. Add to that the generation's long-steeped relationship with CBD's cousin - THC-rich marijuana - and it's no wonder this massive market segment is enjoying Cannabis 2.0.
According to a recent study of seniors over the age of 54, nearly 10 percent said they'd tried CBD for its purported health benefits. More than half who had tried it said they experienced positive results; their quality of life was enhanced after trying it.
More than 40 percent of the seniors surveyed said they used the CBD (drops were the preferred method but some use edibles and capsules) to battle chronic and acute inflammation. Nearly as many said they use it for ongoing pain management; more than 30 percent were using it specifically for pain related to arthritis. Nearly 40 percent said CBD helped with sleep issues.
The seniors say they're seeing benefits; more than 60 percent reported reduced pain while taking CBD and 45 percent said their sleep improved.
A number of subjects say they also noticed reduced anxiety and better moods overall, as well.
Seniors aren't just enjoying the benefits of CBD, either. Everyone's favorite DIY-guru-turned-ex-con-turned-Snoop-Dogg's-BFF Martha Stewart is also getting in on the CBD game. The lifestyle mogul will be putting out a signature line of CBD products in the next year.
And country music legend Willie Nelson, known for his love of marijuana, has launched a CBD-infused line of coffee called Willie's Remedy.
“Hemp production in America was stifled for so long, but it could now make all the difference for small independent farmers,” said Nelson. “Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment—and our health.”
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