Whole Foods Market launched a catalog of tens of thousands of its products on its website Thursday, with the goal of making it easier for shoppers to find foods based on their dietary preferences. Shoppers can toggle among 13 different product categories, including Vegetarian, Vegan, Gluten-Free, Paleo, Keto, Kosher, Organic, and more.
The catalog will also allow people to obtain nutritional information and ingredient lists for individual products, including allergens, and will make it easier for customers to see Prime member deals and other sales. Shoppers can also select their state and their nearest store for specific pricing information.
“Whole Foods Market has always been a go-to for those who follow special diets or want greater transparency into what they are eating,” said Jason Buechel, EVP of technology and chief information officer for Whole Foods Market. “This new experience makes it easier than ever for those customers to find products that fit their needs from dietary preferences to lifestyle changes, and ultimately helps them achieve their wellness goals.”
“It’s pretty handy,” writes Grocery Dive of the new tool, noting that it “will likely benefit consumers following certain diets for any reason. It could also be useful to young parents, who turn to online grocery shopping more than any other demographic currently and have children with different dietary needs.”
“By being transparent with their products offerings and helping ease the customer's shopping experience," the outlet continues, "Whole Foods can build trust with its consumers.”
Nearly one-third of Whole Foods customers shop according to a specific dietary preference, according to recent market research conducted by the store. While this is true for many categories, it is especially true of the ever-growing plant-based food industry. Almost half of Americans buy plant-based protein at least some of the time, according to a recent survey conducted by market research firm the NPD Group.
Whole Foods Market was acquired by Amazon in August 2017 for $13.7 billion.
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