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Green Washing Mamma!

I’m about to become a first-time mom at age 40. Literally, at any moment.


I don’t know how I will feel when I first see my baby (my guess is a post mortem cocktail of thrill and terror), but one thing I definitely do know: my time - and sleep - will be limited. That’s what everyone has been telling me for the last 10 months (yes, it’s actually 10 months, not 9…but that’s another blog subject!).

Soon, my husband and I will have less time to make buying decisions – but more pressure than ever to make the greenest and healthiest choices for baby. The hours I formerly spent clicking around eco product sites, languorously reading ‘about us’ and ‘press’ sections to try to discern a given product’s ‘true green value’ will be but a hazy memory.

To prepare, I’ve saved these green washing sites – green washing is misleading marketing about the environmental benefits of a product – that I now share with other busy moms, dads, or just busy people in general…

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From the Organic Authority Files

Green America’s Responsible Shopper

I’m a Green America Business Network member, so this one is close to my heart (as a copywriter, I’m Green America-Approved and have the seal to prove it!). This site ranks companies in 27 industry categories from best to worst based on research focusing on such key issues as human rights, social justice, environmental sustainability and more. Check out the user-friendly “Act” section in which you can join campaigns to battle corporate abuse, or sign up for instant emails to get actions delivered to your inbox.

Skin Deep Database from the Campaign for Safe Cosmetics

This searchable database matches the ingredients in more than 25,000 shampoos, makeup, deodorants, sunscreens and other personal care products with 50 toxicity and regulatory databases. It provides the most safety information anywhere about the products you put on your body – and on the body of baby too!

The Greenwashing Index

Enviromedia Social Marketing’s website asks consumers to send examples of both good and bad green marketing campaigns, which visitors then rank using a five point index that includes 1 for Authentic, 3 for Suspect and 5 for Bogus. Also includes “ripped from the headlines” exposes on worst offenders, i.e. the recent charge from the FTC that Kmart Corp., Tender Corp., and Dyna-E International are making false and unsubstantiated claims that their paper products were “biodegradable.”


Check out the free report entitled the Six Sins of Green Washing and get tips on the top suspect terminology – i.e. the use of ‘chlorofluorocarbon-free’ even though these chemicals have been banned, by law, for years.

Laura Klein’s Green Club

Shameless plug here (I am the chief copywriter for Laura Klein’s green lifestyle membership site), but there’s no doubt that in addition to lots of good, green info and action-oriented tips, membership in Laura Klein’s Green Club gives you one-on-one consultation from Laura herself on any question relating to going green. It’s like having a personal eco consultant at your finger tips, so it makes for a truly great value.

Babies away!

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