dogfood

While Purina has yet to offer an organic line of dog or cat food, the company wants to remind consumers that aluminum pet food cans are an overlooked contributor to landfills.

Less than 20% of aluminum pet food cans are recycled each year, according to recycling industry sources (compared to 54% of aluminum beverage cans). A recent Purina survey confirms that only half of all cat owners recycle cans on a regular basis.

“As a company that produces over 3 billion cat food cans each year, we feel it is our responsibility to educate our consumers and encourage them to recycle,” says Mark Brodeur, Purina’s director of environmental sustainability.

Recycling one 3-oz. aluminum cat food can saves enough energy to power a 60-watt light bulb for more than 2 hours, while recycling a 5.5-oz. can saves enough energy to power a 30-inch (95w) TV for more than 2 hours. In addition, recycling aluminum cans saves 95% of the energy used to make cans from virgin materials.

“As a proud owner of four cats, I know just how many cat food cans one cat owner can go through each week!” says Kahi Lee, a designer on HGTV’s Design on a Dime. “I love my cats and want the best for them, but I also want what’s best for the environment.”

Pledge to Recycle

Sign the online pledge to recycle any brand of pet food cans, and Purina will donate $1 (up to $100,000) to Keep America Beautiful. The deadline for pledges is May 30.